Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis

Vol. L (February 2013), 4–23 *Brett R. Gordon is Class of 1967 Associate Professor of Business, Columbia Business School, Columbia University (e-mail: brg2114@ columbia. edu). Avi Goldfarb is Professor of Marketing, Rotman School of Management, University of Toronto (e-mail: agoldfarb@ rotman. utoronto. ca). Yang Li is Assistant Professor of Marketing, Cheung Kong Graduate School of Business, Beijing (e-mail: [email protected]). The authors thank the review team, Scott Neslin, and seminar participants at Columbia University, New York University, Tel Aviv University, Indian School of Business, and the University of Toronto for helpful comments. Yutec Sun provided excellent research assistance. Carl Mela served as associate editor for this article. BRETT R. GORDON, AVI GOLDFARB, and YANG LI*